A consulting website
that earns the call.

Most consulting work starts with a referral, a conversation or a LinkedIn post. The website comes next: it’s where a buyer goes to check you out before replying. This guide to website design for consultants covers what that check looks for, which pages you need, two real examples and how to choose a builder.

What should a website for consultants include?

A website for consultants needs five things: the problem you solve and for whom, the way you solve it, proof that it works, the person or team behind it, and one clear next step. Everything else is optional.

• The problem, in the client’s words. “Your sales still depend on the founder” lands better than “growth strategy”.
• Your method. Three to five named steps or levers turn an abstract service into something a buyer can picture and approve internally.
• Your engagements. A diagnostic, a fixed-scope project, a retainer: say what each one includes and how it starts.
• Proof. Case studies with a starting point, the work and a measurable result, plus a few client quotes.
• One call to action. A single button, repeated down the page, that leads to a call or a short inquiry form.

Which pages does a freelance consultant need?

A freelance consultant usually needs four to six pages, and sometimes only one. Here is the structure I start from:

1. Home: the problem, the promise, your method in brief, two or three results, then the call to action.
2. Services: one page, or one page per engagement if they serve different buyers.
3. Case studies: a summary on the homepage and a full page for your strongest ones.
4. About: your background, why you do this work, and a real photo. People hire people.
5. Contact: your calendar or a form with four or five fields.
6. Insights (optional): a few articles that answer what clients ask before they hire you.

If you’re launching a single offer, one long sales page can carry all of this. That’s what I built for Leonidas Conseil.

What do good consultant website examples have in common?

Good consultant websites describe the reader’s situation before they describe the consultant. Two projects from my own work show what that looks like.

Leonidas Conseil: one offer, one page

Adétola Fagbémi helps leaders of B2B SMEs in Quebec turn their expertise into a predictable growth system. Her firm was just starting out, with no website and a lot to explain. We built a single sales page for her growth opportunities analysis: the diagnosis, five levers in an accordion, three case studies with numbers, a team of four experts, an “Is this for you?” table and an FAQ. Every button leads to the same form, and the page went live on her domain in three weeks. Read the case study.

Groupe Horizon: one firm, three audiences

Baptiste Pelletingeas runs a food consulting firm. His old website, which he had built himself, was mostly text and only spoke to organizations. The new one gives organizations, individuals and the general public each their own front door, plus a page for his signature offer, Audit+. One month after launch, one in three visitors came from Google. Read the case study.

The common thread is a complex offer made easy to read. Sarah Bouchkhi, a digital transformation consultant at Procoms, described my work as “A rare talent for turning a complex vision into a high-end website.” That translation is most of what a consulting website does.

What is the best website builder for a consulting business?

The best website builder for a consulting business is the one that lets you edit your own content, loads fast and doesn’t box in your layout. I recommend Framer for most independent consultants and small firms, but here is an honest view of the main options:

All of them can rank on Google. A clear structure, fast pages and content that answers your buyers’ questions matter more than the tool. For the detail, I compared Framer and WordPress and Framer and Squarespace, and I break down the platform’s own cost in my guide to Framer pricing.

What mistakes do consultants make on their websites?

The most common mistake is writing the website about yourself instead of about the client’s problem. Most of the others follow from it:

• A résumé on the homepage. Your experience matters, but only once the reader sees you understand their situation.
• Vague services. “Strategy, transformation, performance” says nothing about what you deliver or how long it takes.
• Case studies without results. If clients are confidential, name the sector and the size instead, and keep the numbers.
• Too many next steps. A newsletter, a download, a call and a contact form on the same screen split the reader’s attention.
• A site that speaks to one audience when you actually serve two or three.

How much does a website for consultants cost?

With me, a consulting sales page starts at $1,000 USD and is delivered in 7 days, and a complete consulting website (five pages or more) starts at $1,500 USD and goes live in 2 to 3 weeks, with copywriting and design included. After launch, you pay the Framer plan directly to Framer, plus your domain. Everything is on my pricing page, and the landing page and website design pages show what each format includes.