[ Case study ]
Madame Labriski
Two websites, now one.
More than 1,000 recipes, podcasts, articles and products brought together in one website that’s simple to browse and easy to manage.
Scope
Full redesign
Before
WordPress + Shopify
After
One Framer website
Timeline
Several months
Visit the website ↗
[ In short ]
The starting point
Two websites that looked nothing alike, a buggy WordPress site, and visitors lost in hundreds of pieces of content.
My answer
One website where the homepage shows everything, a page for every service and every product, and more than 1,000 pieces of content migrated with nothing lost.
The result
A website that reflects who she is, and that her team manages easily. First measurements: a homepage nearly 4 times lighter.
[ The client ]
Mériane Labrie,
better known as Madame Labriski.
Since 2012, she has been teaching Quebec to sweeten with dates: cookbooks, talks, a podcast, and a line of pantry products with no added refined sugar. Her website had to carry that whole world without getting lost in it.
2012
The start of the movement
350K+
Books sold in Quebec
300+
Talks given
500+
Free recipes
Figures from her website.
[ Before / after ]
⟷ Drag to compare
What changed
for its visitors.
The old WordPress website and its Shopify store, side by side with the new website. Drag to compare.
Home. The old homepage opened on a promotional pop-up. The new one shows her whole world from the first screen: recipes, store, podcast and talks.
[ The project ]
Three decisions
that changed everything.
Before our first call, she had already seen her future homepage as a mockup. We then rethought everything around three decisions.
1
A homepage that shows everything
The homepage becomes a front door: it shows everything she does at a glance, and every service and every product has its own page. Scroll inside the window to see the whole page.
2
A store inside the same website
No more jumping to another website to buy: products, books and gift sets live in the same design, with the same menu, from the first screen to the cart.
3
More than 1,000 pieces of content moved, nothing lost
Recipes, articles, podcasts, videos and products: I connected the new website to the old WordPress site to transfer everything, without losing a single piece of data. Her team now manages it all themselves.
- 475 recipes
- 196 articles
- 118 videos
- 172 pages
- + a separate Shopify store
One website, more than 600 pages, all the content in one place.
0 data lostInventory of the old website taken on September 18, 2026.
[ Every facet ]
[ The results ]
Lighter,
faster.
A website that reflects who she is and lives up to her reputation, one she and her team manage easily. They add as many recipes, articles and products as they want, without worrying that the site will crash.
First measurements on the test version of the new website, September 22, 2026, before optimization. Old website measured on September 18, 2026. Lighthouse 12, mobile simulation on slow 4G, median of three runs on the homepage.
[ Translated testimonial ]
“We used to juggle two websites. Now the recipes, the podcasts and the store are all in one place, and my team adds content without being afraid of breaking everything.”
Mériane Labrie
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