[ Case study ]
Andréanne Martin
One brand, one website, one system.
A brand identity, then a website she manages herself, connected to her Shopify store and her Kajabi sign-ups.
Scope
Brand + website
Before
WordPress
After
Framer, Shopify, Kajabi
Timeline
3 months
Visit the website ↗
[ In short ]
The starting point
A buggy WordPress site she couldn’t edit on her own, a design that didn’t feel like her, and no brand identity.
My answer
A brand identity first, then a website she manages herself, connected to her store and to Kajabi so every sign-up lands in the right place.
The result
She and her team publish talks, webinars, products and articles without help. More than 400 sign-ups for a single webinar.
[ The client ]
Andréanne Martin,
microbiome science, made simple.
A microbiome specialist, speaker and science communicator, she takes gut health from theory to action: talks, an online program, the Jona test, the #BoostTonMicrobiote Challenge. Her website had to carry that whole ecosystem and keep it alive day to day.
70,000+
People who follow her
15 years
Of science outreach
5
Editions of the Challenge
2017
Innovative personality of the year
Figures from her website.
[ Before / after ]
⟷ Drag to compare
What changed
for its visitors.
The old WordPress website, archived in July 2025, side by side with the new website. Drag to compare.
Home. The old homepage mostly showed her name. The new one says what she does and for whom from the first screen, with two clear actions: join the newsletter or book a talk.
[ The project ]
Three decisions
that changed everything.
She first saw her future website as a mockup. We started with her brand identity, then built everything around three decisions.
1
Brand identity first
Before the first page, we reworked her logo and created one for the #BoostTonMicrobiote Challenge, along with its brand guidelines. Two typefaces, Playfair Display and Montserrat, and raspberry as the brand color.
- Raspberry#B53452
- Blush#FCEFF9
- Ink#241715
- Navy#234573
AaPlayfair DisplayHeadingsAaMontserratBody text
2
A website she manages herself
Events, webinars, products, articles: everything runs through the Framer CMS. She adds a talk or an article without touching the design, and event cards switch to “Expired” on their own once the date has passed.
- Blog articles20+
- Products30+
- Events6
- Training programs3
3
A system that works for her
Every webinar sign-up becomes a contact in Kajabi, with its reminders and newsletter. Jona test purchases on Shopify land there too, for post-purchase follow-up.
- Event page
- Sign-up form
- Contact and tag in Kajabi
- Reminders and newsletter
- Purchase on the site, via Shopify
- Automatic sync
- “Jona” contact in Kajabi
- Post-purchase follow-up
Everything lands in KajabiOne place for all her contacts, with no manual data entry.
[ Every facet ]
[ The results ]
Seven months later,
the website works for her.
The old website had no reliable tracking, so there’s no before to compare. Here’s what the new one has made possible since launch.
- March 5, 2026
Launch
Seven weeks after the project started, with the brand identity already in place.
- June 9, 2026
More than 400 sign-ups
For a single webinar, all landing in Kajabi with their reminders.
- June 2026
732 visits from search engines
In 30 days, with no ads.
- August 2026
3,023 visitors and 47 orders
In August alone, store included.
- September 2026
Jona purchases connected to Kajabi
Every test buyer gets the planned follow-up, with no manual data entry.
- October 2026
More than 3,300 Challenge sign-ups
In three weeks, from the #BoostTonMicrobiote Challenge page.
- October 2026
777 sign-ups for the QuébecBio webinar
For the October 20, 2026 webinar.
- October 2026
More than 12,000 visitors
From October 1 to 22, during the Challenge campaign.
Sources: Kajabi forms for the June 9, 2026 webinar (443 received, including a few duplicates), site analytics, Framer analytics and Shopify orders for August 2026. October sign-ups: Kajabi forms as of October 19, 2026. October visits: Framer analytics from October 1 to 22, 2026.
[ Translated testimonial ]
“Salah really knew how to turn our expertise into simple words that are easy to understand. Everyone who visits my new website tells me the same thing: Andréanne, it makes us want to step into your world.”
Andréanne Martin
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