[ Case study ]
Progrès-Fit
A sales page that lives up to the program.
A Framer sales page for Étienne and Camille’s program, connected to GoHighLevel, which still handles payment, the community and the training.
Scope
Sales page
Before
GoHighLevel
After
Framer + GoHighLevel
Timeline
3 weeks
Visit the website ↗
[ In short ]
The starting point
A website built with GoHighLevel’s page builder: a limited design that looked cheap, far below the quality of their coaching.
My answer
A premium sales page on Framer, built to convert: it answers objections one by one and leads straight to the 7-day free trial.
The result
A page that reflects Étienne and Camille, connected to GoHighLevel without changing anything in how they manage their clients.
[ The clients ]
Étienne and Camille,
kinesiologist and nutritionist.
Étienne Gillard is a kinesiologist and Camille Landry a dietitian-nutritionist. With Progrès-Fit, they coach busy women on a platform that brings nutrition and fitness training together. Their sales page had to inspire the same trust as their expertise.
500+
Women coached
9
Modules in the program
60+
Video exercises
7 days
Free trial
Figures from their page.
[ Before / after ]
⟷ Drag to compare
What changed
for its visitors.
The old justbefit.ca homepage, built with GoHighLevel’s page builder and archived in March 2026, side by side with the new page. Drag to compare.
Home. The old homepage invited visitors to book an appointment at the clinic. The new page presents the online program from the first screen, with the coaches’ video and the 7-day free trial.
[ The project ]
Three decisions
that changed everything.
They first saw their future page as a mockup. We then built everything around three decisions.
1
A page that answers objections
No time, diets that failed, feeling alone, the cost of private care: the page addresses each objection before presenting the program. Scroll inside the window to see the whole page.
2
Experts, not influencers
Before the price, the page shows who does the coaching: their degrees, their professional bodies, then client testimonials. Trust comes before the offer.
3
Payment stays on GoHighLevel
The page lives on Framer, while payment stays on GoHighLevel with the community and the training. I matched the checkout page to the sales page design, so nothing breaks at the moment of signing up.
- Sales page on Framer
- Payment on GoHighLevel, in the same style
- Access to the platform and the training
- Community and follow-up
[ Section by section ]
[ The results ]
Nearly one visitor in ten
clicks through to the free trial.
Nearly eight in ten visitors come from social media. The page then takes them all the way to the 7-day free trial checkout on GoHighLevel.
- 2026
Launch
Three weeks of work, from mockup to live page.
- October 2026
More than 1,000 visitors in 30 days
Nearly eight in ten of them from social media.
- October 2026
106 clicks to the trial checkout
Nearly one visitor in ten goes from the page to the free trial checkout.
Sources: Framer analytics for justbefit.ca, from September 23 to October 22, 2026. Trials actually started are tracked in GoHighLevel.
[ Translated testimonial ]
“He redid our landing pages and our website, plus several visuals for our ads. It really helped Camille and me reach our goals. It’s very hard to find competent people online, but his service is impeccable.”
Étienne Gillard
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