One page, one goal,
delivered in 7 days.

What is a landing page, and how is it different from a website?

A landing page is one page built for one action, while a website lets visitors explore everything you do. The landing page usually has no menu, a single offer and the same button repeated from top to bottom.

People reach it from somewhere specific: an ad, an email, a post, a link in a podcast description. They already have a reason to be there, so the page’s only job is to turn that reason into a decision.

What makes a sales page convert?

A sales page converts when it answers the reader’s objections before it asks for anything. Good design makes people trust the page, but the order of the arguments does the selling.

This is the structure I start from, then adapt to each offer:

1. The promise, in your client’s words, with the main button.
2. The situation they recognize, so they feel understood.
3. The offer: what they get, how it works, how long it takes.
4. Proof: results, testimonials, case studies.
5. Who is behind it, with the credentials that matter to this reader.
6. The price, or the next step when there is no public price.
7. Questions and answers, then one last call to action.

For consultants selling a demanding service, that structure grows. Leonidas Conseil, a new B2B consulting firm with no website, needed a single page to present its growth opportunities analysis, its method, three case studies and a team of four experts. I broke the content into cards, accordions and tables so each reader opens only what concerns them, and every button leads to the same request form. With that much to organize, the page went live on the firm’s domain in three weeks rather than seven days.

How do you design a webinar landing page?

A webinar landing page needs five things above everything else: the date and time with the time zone, what attendees will walk away with, who is speaking, a short form that works on a phone, and a confirmation that reaches their inbox.

The page is only half the work. The other half is where each sign-up goes. On Andréanne Martin’s website, each person who registers for a webinar is added to Kajabi as a tagged contact, with reminders and the newsletter already in place. A single webinar in June 2026 received more than 400 sign-ups, and the QuébecBio webinar on October 20, 2026 reached 777. Once a date has passed, the event card switches to “Expired” on its own, so old pages never need cleaning up.

If you sell courses or programs on Kajabi, my page on websites for course creators explains how the public website and the course platform share the work. Speakers filling a room can read about websites for speakers.

Should you hire a landing page designer or use a page builder?

Use a page builder if your copy already converts and you only need a new page quickly. Hire a landing page designer when the page has to look as serious as what you sell, or when nobody has written the copy yet.

Progrès-Fit is a clear example of the second case. Their sales page was made with GoHighLevel’s page builder, and the design looked far below the quality of their coaching. I rebuilt the page on Framer and left payment, the community and the training on GoHighLevel, with the checkout styled to match. In 30 days, the new page had more than 1,000 visitors, and 106 of them clicked through to the free trial checkout.

How much does landing page design cost?

My landing pages start at $1,000 USD and are delivered in 7 days. That price covers:

• a structure built around the one action you want;
• the copywriting;
• the form and its thank-you page;
• conversion tracking from day one;
• a polished mobile version.

A long sales page with many sections, several versions of the same page or a checkout restyled to match will cost more. The exact figure goes into a written proposal on the day of our call, and the pricing page lists what each offer includes. When one page won’t be enough, see complete website design.