Framer pricing in 2026: every plan explained, and which one you need

Framer’s pricing page is short, but it mixes site plans, add-ons, editor seats and AI credits, and it’s easy to come away unsure which line applies to you. Most of the coaches and therapists I talk to ask me the same two things: which plan do I actually need, and what will the whole website cost me?

I’m a certified Framer Expert and I build websites on Framer for a living, so I’m not a neutral observer. I don’t earn anything from the plan you choose, though, and I’ll tell you when the cheaper one is enough.

In short: as of November 2026, Framer has a Free plan on a Framer address, Basic at $10 a month and Pro at $30 a month, both billed yearly, plus a custom Enterprise plan. A coach or therapist with a new site and a blog is usually fine on Basic. Pro is worth it for migrations, because site redirects are a Pro feature, and for sites with more than two CMS collections.

Framer plans at a glance

All figures come from Framer’s pricing page, checked on November 4, 2026. Framer changes its plans from time to time, so check it before you pay.

Is Framer free?

Yes, to design and test. The Free plan lets you build a site, publish it on a free Framer address and try the CMS. It comes with 1 GB of bandwidth, a small allowance of AI credits and one locale to try. What it doesn’t include is your own domain: to connect yourname.com, you need a paid plan.

So the Free plan is for trying a template, testing an idea or showing a draft to a client. It isn’t meant for the website your clients find on Google.

Framer Basic: what $10 a month gets you

Basic is the plan for a small, complete service website. As of November 2026, at $10 a month billed yearly, it includes:

• 30 pages, which covers a home page, an about page, a few service pages, contact, legal pages and a blog.
• 2 CMS collections and 1,000 CMS items, for example a blog and a list of testimonials.
• 50 GB of bandwidth, plenty for a service business.
• Your own domain, with a free domain when you pay yearly, plus built-in SEO settings.
• 30 days of analytics to see where visitors come from.

Its limits are fixed: you can’t buy extra pages or CMS items on Basic. And it doesn’t include site redirects, which matters more than it looks, as you’ll see below.

Framer Pro: when $30 a month is worth it

Pro is for sites that are growing, or that already have a history on Google. As of November 2026, at $30 a month billed yearly, you get 150 pages, 10 CMS collections, 2,500 CMS items and 100 GB of bandwidth, served from more locations than Basic. Three features make the difference for experts:

• Site redirects. When you move from WordPress, Squarespace or Wix, or simply rename a page, a redirect sends visitors and Google from the old address to the new one.
• A staging environment, to test changes before they go live.
• Room to grow. Pro limits can be raised with add-ons: extra pages at $20 per 100 (700 maximum), extra CMS items at $20 per 10,000 (40,000 maximum) and extra bandwidth at $40 per 100 GB (2 TB maximum).

Above Pro, Enterprise is priced on request, with custom limits, unlimited editors and security features for large teams. A solo expert won’t need it.

Which Framer plan does a coach or therapist need?

Most of the time, Basic. Three questions decide it:

1. Are you replacing a website that already gets visits from Google? Then choose Pro, for the redirects. Without them, every old address that changes ends on an error page. My migration guides explain how the move works.
2. How many types of content will you publish? A blog and testimonials fit in Basic’s 2 collections. Add case studies, a podcast or a resource library and you need Pro.
3. Will the site stay under 30 pages? A coaching or therapy practice usually does. A site with many service and location pages may not.

For a one-page offer, like a webinar or a launch, Basic is enough. And you can start on Basic and move to Pro the day you need more.

Framer CMS pricing: collections and items

The CMS is included in every paid plan; you don’t pay for it separately. What changes is how much you can store. A collection is a type of content (blog posts, testimonials, events) and an item is one entry in it (one post, one testimonial).

As of November 2026, Basic gives you 2 collections and 1,000 items, and Pro gives you 10 collections and 2,500 items. On Pro, extra collections cost $40 per 10 (40 maximum) and extra items $20 per 10,000. If you publish a few articles a month, Basic’s 1,000 items will last you years.

Add-ons: languages and editors

Two add-ons come up for experts.

• Localization, $20 per locale. Each additional language is a locale, up to 20, on Basic and Pro. Option Médiation’s website, for example, is fully bilingual, with one button to switch languages. If you need English and French, budget for one locale.
• Editors. The workspace owner and viewers are free. An additional editor, who can design, edit content and publish, costs $20 a month. A content editor, who can update the CMS, translations and text on the page, costs $10 a month.

If you run the site alone, you pay for neither. If an assistant updates your blog, a content editor seat is usually all they need. Madame Labriski’s team runs more than 1,000 recipes, articles, podcasts, videos and products in Framer on their own, which shows how far content editing goes without touching the design (see the case study).

Paid plans also include monthly AI credits, and Framer sells extras like A/B testing and advanced hosting. A service website runs perfectly well without them.

How much does a Framer website cost?

Two costs add up: the Framer plan, which is the hosting, and the work of designing and building the site. Mixing them up is the most common confusion I see.

The plan is the small part. As of November 2026, Basic comes to $120 a year and Pro to $360 a year with yearly billing. That covers hosting, security, updates and the CDN, with no plugins to maintain.

The build depends on who does it:

• Yourself, with a template. My Framer templates cost $59 to $97 USD and are made for coaches, therapists, dietitians and other experts. If you’d rather not set it up yourself, I offer template setup on a custom quote.
• With a designer. At Novaa Studio, a landing page starts at $1,000 USD (7 days) and a complete website at $1,500 USD (2 to 3 weeks), copywriting included. Payment goes through Contra, 30% upfront. Details are on my pricing page.

Either way, the site lives in your own Framer workspace and you pay the plan directly to Framer. You own the site 100%. I put these numbers next to other platforms and agencies in how much a website costs.

Is Framer worth the price compared with other builders?

For a service website, yes. As of November 2026, Framer Basic at $10 a month billed yearly is cheaper than Squarespace Basic ($12), the entry Wix plans (about $17) and the Webflow plan with a CMS ($25), all billed yearly. Pro at $30 costs more than most entry plans, and you only need it when redirects or extra collections matter.

The bigger saving is time. No plugins, no updates, and edits made on the page itself. If you’re a coach weighing your options, what a coach’s website needs to do is a good place to start.

My advice, in one sentence

Start on Framer Basic if you’re launching a new site with a blog, choose Pro if you’re moving a site that already ranks or need more than two CMS collections, and pay yearly to get the free domain.

FAQ

How much does Framer cost per month?

As of November 2026, Framer Basic costs $10 a month and Pro $30 a month, both billed yearly. The Free plan costs nothing but only publishes on a Framer address. Add-ons such as a second language ($20 per locale) or extra editors come on top.

Is Framer free to use?

Yes, for designing and testing. The Free plan lets you build and publish a site on a Framer address, with 1 GB of bandwidth. To use your own domain, like yourname.com, you need a paid plan, starting with Basic at $10 a month billed yearly.

Which Framer plan do I need for a coaching website?

Basic, in most cases: 30 pages, 2 CMS collections and your own domain cover a coaching site with a blog. Choose Pro if you’re replacing a site that ranks on Google, because site redirects are a Pro feature, or if you need more collections.

Does Framer charge extra for the CMS?

No. The CMS is included in every paid plan. Basic includes 2 collections and 1,000 items, and Pro includes 10 collections and 2,500 items, as of November 2026. On Pro, you can buy more collections and items as add-ons.

Is the Framer plan included in the price of my website?

No, they’re separate. The design and build are a one-time project, from $1,000 USD for a landing page or $1,500 USD for a complete website at Novaa Studio. The Framer plan is paid by you, directly to Framer, in your own account.